Page 26 - City Life Magazine - Summer 2022

26 Issue 59 • June 2022

SUPPORT FOR BUSINESSES

Ben’s baking for success

Covid hit many small businesses Ben Thatcher in his

hard but one popular cake stall, Bon Sucrée shop
which started out on Worcester’s
market, got bigger and better than

ever before during the pandemic –
and now even has its own premises.

A business grant from fixtures and fittings, and
Worcester City Council also a Business Growth
to buy new equipment Grant of £1,500.
was the icing on the
cake for business owner Ben said: “The grants
Ben Thatcher. made a massive
difference – the shop
Ben’s business Bon Sucrée looks great inside and
sells homemade bakes, out and I have some
cakes and other sweet great equipment. I LARGE FOLLOWING
treats and for many years can do everything to a His years on the market
he had a stall on the regular much higher standard meant he already had
High Street market. Ben now. Customers seem a large following of
decided he needed to find to love the shop and I customers from across
a new way forward for his have seen a lot of faces the city – and now
business and in May this that I haven’t seen since he is attracting new Bon Sucrée cakes
year he opened a shop pre-Covid. The shop customers too, who drop
in All Saints Road to sell has meant I can reach in to buy his homemade
bakery products and hot a wider clientele and cheesecakes, traybakes, APPLY FOR
drinks for consumption off new customers.” scones, cakes and other A BUSINESS
the premises. It was a dream sweet treats. GROWTH GRANT
that he was only able to The empty units grant
achieve thanks to support meant that Ben could “The only thing that I
from the City Council. decorate the inside of the sell that I haven’t made Is your business based
shop as well as smarten myself is the bread”, said in Worcester and:
GRANT SUPPORT up its exterior. The Ben. “Customers drop in • looking to launch a
Ben was awarded two Business Growth Grant to buy all sorts of things, new product?
grants – an empty retail enabled him to buy items but my best sellers are • looking to enter new
unit grant of £2,500 to help such as a coffee machine, my cream cakes and markets?
him refurbish the premises display fridge and a cheesecakes – they’re • looking to employ
and add the necessary computerised till. really popular!” more staff?
If so the City Council’s
Business Growth Grant
may be for you!

Grants of between
£1,000 and £3,000 are
available - which must
be match-funded,
pound-for-pound,
from your business’s
own resources.

 For more
information:
W: worcester.gov.uk/
business

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